[Lesson 3] Connecting the gap between you and them

People want to feel connected, understood, and that they belong.

That’s why the most irresistible brands to us are those that in some way we feel connected to us, that fit our personality, that share our values, or that evoke our dearest memories + emotions.

For example, I’m self-made and self-taught in fashion, and that’s a connection I have with my dream people in FSbS. So, sharing that fact about me and my story make persons in my audience who are in the same situation find themselves connected to me + my story + my brand. Whenever I ask my new students why did you decide to follow me and become a student, one of their reasons is: ‘because you’re self-taught like me, and if you could make it as a self-taught in fashion, it makes me believe I can do it too, and that I just need to follow the right steps to make my dream come true’.

My dream people feels connected to me, my brand, and my business because I didn’t hide that connection between us. Instead, I bring it out.

Knowing what connects you and your dream clients is crucial because it gives you the power to attract them by highlighting those connections + similarities. Remember I told you that you don’t have to chase people? This is the most effective way to attract instead of chase.

So in this lesson, you’ll bridge the gap between you and them.

Connecting the gap

Do you remember all the aspects of YOU that you can use to build the flesh + bones of your business that we covered in the last module? These aspects are:

• Personality. What personality traits are common between you and your dream clients? What would make you both click right away?
• Talents, Skills, and Passions. What are talents + skills + passions in her that you admire, praise, and love?
• Story. What pieces of her story are similar to yours? What turning points + what things she had to experience to come to this point of her life that are connected to you?
• Memories. What memories or events in her life are similar to yours?
• Dreams. What dreams are common between you and your dream clients? What are similar desires + desired feelings between both of you?
• Values and Beliefs. What values do you both have in common? What beliefs are connected to both of you?
• How you Perceive Life, Emotions, and your Industry. Do you both perceive life + emotion + your industry in the same or in a similar way? How?

It’s time to uncover in what ways + aspects your dream clients and you are connected, so you can harness them to attract + delight them, and make them feel understood.

It’s important that you go as deep as possible and as usual, but also this is work that you’ll have to build up layer by layer (just as all this module). So, remember to come back again and again, every time you have a new client or a new customer that seems to be a dreamy one.

Okay, now onto your worksheets.

For each category fill up what are the commonalities + similarities + connections between you and your dream clients. And below that, write down how you would like to highlight + enhance those connections.

You can use the connections that you’ve found between you and your dream clients in your branding + portfolio + shop + work + products + services + marketing + content strategy. Actually, you can use them all around and within your business; you can use them everywhere.

For example, maybe one of your personal + business values is genuineness, and your dream clients value genuine connections + relationships. Then you can use that value of genuineness in several ways:

• You can show up in your blog + videos + social media as a real human being with virtues and flaws – being just who you are.
• You can build up your relationship with your prospective clients showing true + genuine care for them, their projects, and their dreams. Via email, blog, social media, etc.
• Or with your actual clients through the interactions you have day-to-day while they experience your services or buy your products.

So make sure you brainstorm ways to add those connections in the different layers of your business.

You’ve got work to do babe, so get your hands + heart + mind on it, and see you in the next module!

LESSON 2

INDEX