[Lesson 4] Giving life to your offerings
Your best-selling offerings are almost there; you just have to add the bells + whistles to make them official.
Firsts, you’ll have to decide if you want to sell your offerings as services, products, or both. Maybe you want to work as a freelancer, so it makes more sense that your offerings are services. Or maybe you want to work as a freelancer and have another revenue stream selling products like stationery, a subscription box, prints, or another kind of products to individual fans of your work.
This is your time to decide, go a little crazy with your ideas, and determine what you want to do first.
The what + the how
Now you have some ideas that you can turn into your best-selling offerings. Ideas that passed the filters of your super powers + what you want to do, your dream clients needs + wants, and your dream business vision. And with all that info complemented with your ever growing dream client research, you’re armed to come up with your first offering.
1 | What will it be?
What do you want your idea to be, a service or a product? A service for another business or an individual? A product for another business or an individual?
What do you think will be the most meaningful + fulfilling + useful for you and your clients? What do you think will have the most impact in both of your lives, and in your business?
What problem do you want to solve? What need or want do you want to satisfy?
Depict all the little details of your service or product:
- What are you going to create/make/deliver?
- What will it do?
- What problem(s) does it solve?
- What’s your promise?
- What needs does it meet?
- What wants does it satisfy?
- What makes you different from the competition?
2 | How will you take care of it?
Okay, now you know what you want your offering to be, but how will you create it, how will you deliver it, and how will it meet your dream client’s wants + needs?
Think about the following points and get as clear on them as you can.
How will you create this offering?
If it’s a service, what are the steps you need to follow from the beginning to the end to deliver the results you’re promising? Are you the only one involved? What’s your role?
If it’s a product, what are the steps you need to take to create/make your products with the quality standards that you’re promising? What are the steps you take care of? What’s your role? Do you need someone else? What would be your team’s roles?
How will this offering meet your dream client’s needs + wants?
Get a little clearer on the problem you’re solving, your promise to your customers, and how you can make them better for them.
How will you deliver this offering?
If it’s a service, how will you provide your results to your clients? How will you communicate with them? How will you fulfill the final deliverables?
If it’s a product, how will you send it to your clients? How will you communicate with them? How will they express their doubts and concerns? What customer service will you have available?
3 | Put it all together
Before offering anything, you must get clear on what you’re selling, so it’s easier for you to explain it to your prospective clients. So, dig into your offering again, read it, re-read it, doodle it if you want, let it sit, and reflect on it.
- Does it really make use of your super powers?
- Is it something your dream clients need + want?
- Does it help you make your dream business vision a reality?
- What is it all about?
- Does it actually help and fulfill your dream clients needs + wants? How?
- How will you create/make/deliver it?
Cover all the details, if there’s something you don’t know or understand yet, try to run a little experiment to figure it out.
For example, if you want to create fashion illustration collections for stylish stationery brands to use in their products, but you don’t know the exact steps you have to follow, then create a mini-collection and jot down every single step you have to take (coming up with the theme + sketching + selecting final ideas + illustrating + editing + creating final printable files + delivery options) and how you have to take it.
Or if you want to sell products to people all around the globe, but don’t know how to deliver them in an efficient + inexpensive way. Then, research all the options you have at your disposal. Although most of the times the most economical option is local mail delivery, it may not be the most efficient or fast. And once you have your options written in one place, list their pros + cons to come up with a final decision.
Final Thoughts
The more you clarify your offerings + what you deliver + how you deliver it, the easier it will be for you to create your sales page + product descriptions, product launch, and even pricing will be a lot smoother (which we’ll see in module 6). So, take this week (or as long as you need) to jot down all the details of your new offerings.
Finally, during your journey, you’ll realize if your offerings need a tweak or two, if you’d like to keep delivering them, or if you want to discontinue them. Every month, or even every quarter, make an evaluation of:
- Your own performance.
- Your revenue + offering acceptance by your dream clients.
- Your progress towards your goals with this offering.
Now it’s your turn!
- Follow this lesson along with your worksheets and craft your best-selling offerings.
- Get clear on each detail of your offerings (the what + the how)
- Once every single detail of your offerings is clear and written down, share the good news in the community, and tell us what’s your offering about + who is your dream client + what super power will you use + how this offering will help you achieve your dream business vision.
